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How It Works

1

Five books, delivered monthly

Each month, you’ll get 5 books, expertly matched to your child's reading level and interests. Use the books with Ello for the month – keep the ones you want, return the ones you don’t.
2

Your child reads to Ello

Your child selects a book from their box and opens the iPad app. Ello, your child's reading buddy and coach, uses state-of-the-art technology to follow along as they read out loud.
3

Ello teaches and motivates your child

Watch your child become a capable and eager reader. Ello brings the text to life, develops their skills using evidence-based coaching, and motivates them with growth mindset encouragement – and a real prize sent in next month’s box.

How Ello Works

1
Grab a book from your box and open the Ello App
Grab a book from your box and open the Ello App
2
Your child reads out loud to Ello
Your child reads out loud to Ello
3
Watch Ello coach your child into a confident, capable reader
Watch Ello coach your child into a confident, capable reader

The world’s first virtual reading coach that works with real books

Other apps talk, Ello listens

Other reading apps either teach isolated skills such as letter recognition, or they read to your child. That’s not enough. With Ello, your child reads out loud, just like they would with their teachers or literacy specialists.

First-of-its-kind AI technology

Ello uses patent-pending speech recognition and adaptive learning technology to engage with your child while they develop critical reading skills.

Real books, quality screen time

When children make a personal connection with a real book, their natural, joyful curiosity flourishes. Ello elevates the book, instead of distracting your child from it.

Let’s turn your child into a confident and independent reader!

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Reading is the gateway to learning

Statistics every parent should know

Children are 4x more likely to remain a poor reader through 4th grade if they are behind in 1st grade.
Children are 2x more likely to drop out of high school if they are not a proficient reader by the end of 3rd grade.
Children are exposed to 78k more words each year when they read at least 1 book each day.
Reading skills have stalled during the pandemic. Reading fluency in the U.S. is roughly 30 percent behind what would be expected in a typical year.

No more guesswork - perfect books, delivered

‘Just right’ books are hard to find. Each month, our reading experts hand-select 5 delightful books your child will love, at just the right level to help them grow. Use the books for the month with the Ello app; keep any books for $5 each and return any you don’t want to keep using the included pre-paid label. Check out some books that are in our collection.

Predictable text
Caldecott Medal
Beloved Authors
Books with rhythm and rhyme
Theodore Seuss Geisel Award
Beloved Characters
Beloved Authors
Predictable text
Books with rhythm and rhyme
Caldecott Medal
Theodore Seuss Geisel Award
Beloved Characters

Your child’s personal reading tutor

If your child gets stuck or misreads a word, Ello uses proven strategies to help them decode and develop fluency. Ello keeps them motivated – not frustrated.

Ready to hear “I want to read more!” from your kids?

With fun characters and Ello by their side, your child will develop a passion for reading. As they read, they’ll earn real rewards that will be delivered in the next month’s box.

Why parents are saying “Hello Ello!”

WHEN do we get our next Ello box??!!!?? We just can't wait!!

Layla, Mom of Ellie, 5yo

He is really happy to sit with a book and work with Ello, way happier than when it's me as his reading coach. As a parent, I'm excited to see him build his confidence.

Marisa, Mom of Dylan, 6yo

My child has literally NEVER asked to read. Never. And last week he asked to read with Ello. Reading almost always ends in crying for us, so this is revolutionary! Thank you!!!

Kimberly, Mom of Will, 7yo

The first time she used it, she said "This is the most fun I've ever had reading!" Last night she took out Ello without us even prompting her. Seriously, she's probably never picked up a book to read without prompting. It's amazing!!

Sarika, Mom of Simi, 7yo

My kid loves for me to watch her read while using Ello! She feels more independent when she can ask Ello to help her instead of me. She isn't struggling with reading thanks to this.

Richard, Dad of Liliana, 7yo

My daughter LOVES Ello. The day we received the box, she used it with so much excitement...the next morning I went into her room to wake her up and she was up and reading Ello all on her own!

Mary, Mom of Khloe, 7yo

Frequently Asked Questions

FAQs

How does Ello work?

Ello revolutionizes the way children learn to read by combining real books with state-of-the-art speech recognition technology and Artificial Intelligence. Ello listens to your child reading out loud, uses evidence-based strategies to help your child when they get stuck, and behavioral psychology to motivate them to keep going.

What types of books do you send?

Ones that your child will love! 

Every box of books has to meet three criteria: 

  1. Highly engaging
  2. Just the right level for your child’s reading ability
  3. Matched to their interests

We believe that fantastic books create enthusiastic readers and we work with reading specialists to source classic beloved books and new undiscovered gems. The best part is that we take the guesswork out of finding books that are "just right" for your child – ones that are not too easy and not too hard.

Ello books are sent to you to use for the month.  After the month is over, you get to choose whether you purchase the books for just $5 each (you can choose to keep just one, two…or all!), or return them with the included pre-paid shipping label.

What’s included in my membership?

As an Ello member, you will have unlimited access to the Ello app and a monthly box of five real books that work with it. Use the books for the month and return any books you do not with to keep with the included pre-paid shipping label.  Any books you choose to keep are just $5 each. New books are sent each month, challenging your child, sparking a love of reading, and rewarding them with real prizes sent in next month's box.

What age range is Ello designed for?

Generally 4–8 years of age, but it depends on the child. 

At the younger end, if they can read the sentence “I am a cat” then Ello will work for them. 

At the older end, Ello works well through the end of 2nd grade for a child reading at grade level, and longer if they are behind.

Can I get more than 5 books a month?

Right now, we offer only 5 books per month. But you can email us at support@helloello.com to let us know you'd like more.

How do I cancel?

Each month, at the end of the month, we text you to check how it's going. Tell us then! Or you can email us at support@helloello.com at any time.

When does the box ship?

The box will ship within 4 days of you signing up.

Do you have a donation program?

Yes! We love to share the love of reading. If you would like to donate your books, simply email support@helloello.com and let us know. Send your books back as normal and we will take care of the rest, ensuring that books end up in the homes of children who need them most.

Other questions?
Email support@helloello.com or text (415) 214 8119
How does my child use Ello?

Each month, your child will receive a box of five engaging and developmentally appropriate books. They’ll pick up their tablet and Ello book and begin reading out loud to Ello. Ello will help them if they get stuck, and motivate them to keep reading.

How does Ello keep my child engaged?

Ello acts just like an engaging parent or teacher. As your child reads, Ello brings the story to life, provides words of encouragement, and helps them if they get stuck so they don't get frustrated. 

We then use behavioral psychology and a growth mindset paradigm to keep your child encouraged, help their confidence soar, and build a love of reading. As they read more, they collect stars and badges, and if they read all their books they get a prize sent in the next month's box.

What literacy strategies do you use to support my child?

Ello uses proven, phonics-based reading strategies to help your child decode words and develop fluency. 

How do you determine my child's reading level?

We make it easy! We’ll take you through a short series of questions in our onboarding process. 

We will automatically update the books over the course of your subscription, so Ello grows along with your child.

Can I use the app without getting the box of books?

No. Ello’s coaching is tailored to the books we have selected for your child.

Other questions?
Email support@helloello.com or text (415) 214 8119
How do you determine my child's reading level?

We make it easy! We’ll take you through a short series of questions in our onboarding process. 

We will automatically update the books over the course of your subscription, so Ello grows along with your child.

What types of books do you send?

Ones that your child will love! 

Every box of books has to meet three criteria: 

  1. Highly engaging
  2. Just the right level for your child’s reading ability
  3. Matched to their interests

We believe that fantastic books create enthusiastic readers and we work with reading specialists to source classic beloved books and new undiscovered gems. The best part is that we take the guesswork out of finding books that are "just right" for your child – ones that are not too easy and not too hard.

Ello books are sent to you to use for the month.  After the month is over, you get to choose whether you purchase the books for just $5 each (you can choose to keep just one, two…or all!), or return them with the included pre-paid shipping label.

What comes in my monthly Ello box?

Every box comes with 5 books, perfectly selected to match your child's reading level and interests. After your first month, your child will also receive a physical reward, such a special book or craft kit, for their hard work and reading from the previous month. 

What does it mean that a book is ‘just right’ or ‘levelled’ for my child?

It means that it is challenging enough so that they develop their reading skills, but not so challenging that they get frustrated.

In school, your child's teacher does this. We bring this into your home by determining your child's level, leveling popular books, and sending them to you. By answering a few short questions, we can help determine your child’s appropriate developmental reading level.


Can I keep the books?

Absolutely! We know that building a library of high-interest books is one of the best ways to instill a love of reading. With Ello, you are in control of which books you keep. Best of all, you can keep each book for $5 which is likely much less than you’d find or Amazon. Just return the ones you don’t want.

Can I return the books?

Absolutely. Simply attach the pre-paid, pre-addressed label to your Ello box, put the books inside that you want to return, and leave it for USPS to pick up. You can return your books up to 4 weeks after receiving them.

Can I return some of the books and keep some of the books?

With Ello, you pick which books you want to keep and which books you want to return. Simply put the books you want to return in the Ello box, add the prepaid label, and give it to USPS. We’ll presume you want to purchase any you don’t send back!

What happens if I lose or damage a book I wanted to return?

If you lose or significantly damage a book, you will be charged the cost of the book.

Why not just buy books from Amazon?

Because our books work with the Ello app, they’re leveled just right for your child, and they’re cheaper than you’ll find online!

Other questions?
Email support@helloello.com or text (415) 214 8119
What data do you collect?

It’s up to you. 

If you choose to allow it, we process the audio of your child reading so that Ello can provide real-time support and motivation, and so your child can access certain features of the app, such as listening to themselves read. Separately, you can opt-in to give us access to this data so that we can improve Ello. 

We also collect data of your child's progress to provide the service (for example the rewards.)

Finally, we collect anonymous and aggregated usage data. See our privacy policy for full details.

What do you do with the data you collect?

It is up to you if we collect any data - it is optional.

If you choose to allow it we use the audio of your child reading to provide additional features such as your child listening to themselves read. Separately, you can opt-in to give us access to this data so that we can improve Ello. 

We then use data of your child’s progress to provide the service (for example the rewards,) and anonymous and aggregated usage data to improve the product.

Do you sell the data that you collect?

No. Never.

Do you have ads in the app?

No. Never.

How secure is the data you collect?

It's very secure. We use industry-leading encryption and security.

Other questions?
Email support@helloello.com or text (415) 214 8119
Can I keep the books?

Absolutely! We know that building a library of high-interest books is one of the best ways to instill a love of reading. With Ello, you are in control of which books you keep. Best of all, you can keep each book for $5 which is likely much less than you’d find or Amazon. Just return the ones you don’t want.

Can I return the books?

Absolutely. Simply attach the pre-paid, pre-addressed label to your Ello box, put the books inside that you want to return, and leave it for USPS to pick up. You can return your books up to 4 weeks after receiving them.

Can I return some of the books and keep some of the books?

With Ello, you pick which books you want to keep and which books you want to return. Simply put the books you want to return in the Ello box, add the prepaid label, and give it to USPS. We’ll presume you want to purchase any you don’t send back!

What happens if I lose or damage a book I wanted to return?

If you lose or significantly damage a book, you will be charged the cost of the book.

If I lost my return envelope, can I still send back the books?

Yes. Please email support@helloello.com and we will help.

How do I return unwanted books?

We include a pre-paid envelope in every Ello box so you can easily send back any books you do not want to keep.

If I missed the 4-week return deadline, can I still return my books?

Unfortunately not. After 4 weeks with the books, you will be charged for any unreturned books. If you know in advance you will miss the deadline please email support@helloello.com and we’ll see what we can do!

Other questions?
Email support@helloello.com or text (415) 214 8119